Hi Carol

That sounds like a good goal for the new year.

Lead magnets can work really well. The trick is in finding the right one that will attract your target audience.

Clement

I’m probably going to add some kind of checklist as a lead magnet (goal for 2017).

Thanks again for this excellent article

Carol

Hey Adam

Lead magnets are a great opportunity for you to demonstrate you can add value to your user. If you can achieve this, you’ve taken the first step towards building a relationship with them.

A relationship that can turn them into a new customer.

As you say, it’s all about giving users the chance to get you know you better before them make a new purchase.

Thanks for sharing your insights.

Clement

I think lead magnets can be an incredibly valuable resource, if they’re done right. I even feel like they can create an obligation of sorts in the user (if you’ve created something REALLY valuable for them). If they feel like you’ve given them something amazing, they might just feel obligated to read more of your marketing, get on your email list, or even buy a product.

You’ll certainly be top of mind when they finally get to a purchasing stage.

I like the idea of creating video seminars too — it gives customers the chance to find out what you’re really like, to get to know you and kind of feel you out before they actually make a purchase.

And if they learn something along the way, well that’s great too 😀

Hi Carol

Thanks for the wind words. I always do a lot of research before I write an article.

What ever the topic, there’s always so much more to learn.

Clement

Sincerely,
Carol