Hi Susan

It’s not what you say that’s most important. It’s how you say it. That determines how well you connect with your target audience.

It’s the ‘secret ingredient’ to blogging success.

Thanks for sharing your insight.

Clement

Great tips and very valuable for every blogger. Most bloggers don’t know how difficult it is to build their brand online.

I agree staying consistent and finding your voice is important. I think that comes with time as you continue blogging on a regular basis.

I’ve noticed that the successful bloggers have all been able to brand their blogs very well.

Thanks for sharing these tips.

Have a great day 🙂

Susan

Hey Rhonda

Thanks for your valuable insight. I completely agree. To succeed in marketing you must know your audience and know yourself.

I remember what Sun Tzu said about military strategy:

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

Funnily enough, it applies equally as well to marketing.

Clement

Fantastic post. Great tips for anyone who is trying to write their own marketing messages. Brand identity is often the number one issue many of my clients face. You simply can’t start writing anything about your business and your offers if you don’t have a clear idea what your brand stands for, why your business exists, and what people on the outside think of you.

At the end of the day, how can people get to know you if you don’t know yourself? 🙂

Well done!

Hey Ravi

Sometimes people are so focused on building their product they neglect their brand.

Branding is important. It can make the difference between success and failure.

Thanks for commenting.

Clement

Building an online brand is a challenge. People need to figure out about their goals and position in the market.

I like the way you have mentioned about standing and the qualities which should be considered before starting.

Thanks for sharing with us.
Have a good day.
~Ravi

Hey Konrad

Thanks for such a considered comment. It’s worth a blog post of its own!

I agree that learning to convey your company’s personality is essential in branding. As you say, it’s the way to create emotional connections. If you can do that, your audience will grow.

And that’s what we’re all about.

Clement

Hey Andrew

On some level we’re all the same. But on another level, we’re completely different. Just like Pepsi and Coke. Understanding how to be different is the key.

Thanks for your contribution.

Clement

A lot of business owners still seem to think that branding is logo design. And even when they do understand that it is about their entire company’s personality and how people connect emotionally to it – they still often forget to brand their blogs. To make sure that their content is also unique, memorable, meaningful, relevant, consistent etc – as they’ve done with the rest of their brand copy and design. And with such a saturated online world full of regurgitated content and lookalike ‘thought-leaders’ I think it’s more important than ever to really dig deep and work out how to make your content consistently unique, while still in line with your core brand values and goals. Content marketers should be thinking about their angle, topics, tone of voice, imagery and other graphical elements – and how these all tie in together.

Sure, it’s super important to model your methods on content marketing masters. To copy and implement their proven formulas and strategies. But if you take it one step further, get creative, and do/say things that aren’t being done/said elsewhere in your industry – and consistently so – then you’re on for a winner.

Anyway, that’s my two pence.

Ramble over!

Thanks for the juicy read, and for your constant support and banter on Twitter. This deserves a share…

Konrad

Superb post.

I remember in High School they had us do the Pepsi vs. Coke challenge and it’s true no one could tell the difference. But when they labeled each, it was clear who favored what.

I like your point about what makes you different.

That has to be one of, if not the main thing, to focus on and understand because if you’re like everyone else, you’ll constantly struggle.

Great stuff here.

– Andrew