Content marketing to grow your business
Are you using content marketing for your business?
Content marketing is all about creating and distributing valuable and relevant content to engage and grow your audience and ultimately persuade them to do business with you.
Through content marketing you can increase your credibility with your existing customers and at the same time reach out to new ones. By producing content which is focused and targeted you can enhance your brand, build trust and win loyalty.
The growth of content marketing has exploded in the past 2 years. Businesses are increasingly aware that traditional advertising is reaping diminishing returns. The public have become indifferent to the noise of traditional adverts and are no longer paying attention.
Content marketing is not about pushing your brand into the faces of your audience. Rather it is designed to engage and inform them. The role of content marketing is to give value to the reader, to spark interest, and to open the door to a relationship in which they will want to buy from you.
The increasing demand for quality content for marketing campaigns is such that well respected journalists from Fortune, Newsweek and The Huffington Post have been poached by the marketing departments of major brands.
Content marketing is the new advertising. What is your content marketing strategy?
My name is Clement Lim. I am a former journalist now specializing in content marketing. If you want to learn more about me and what I can do for your business, please click here.