Creating a Kick-Ass Brand Identity in 6 Easy Steps

brand identity
Take Coke and Pepsi.

Two giants in the world of dark, sweet, sticky sodas.

Their ingredients and taste are pretty similar. In fact Professor Read Montague showed that most people could not tell the difference in taste when the drinks were unlabeled.

However when the drinks were labelled, people showed a strong brand preference.

Now research by Hunch.com found that they’re measurable differences between the demographics of Coke fans vs. Pepsi fans.

For example: Coke people like visiting art galleries and eating sushi, Pepsi people prefer watching TV and eating Spam.

This is why creating a brand identity is so powerful.

Want to know more?

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9 Simple Strategies to Increase Your Customer Engagement

Customer EngagementAccording to blogging expert Adam Connell, over 75% of visitors to a blog will never return.

That sucks, huh?

Wouldn’t you like your customers to visit your website again and again, purchase your products and services, and spread the word about you on social media?

If you want this to happen, you must increase your customer engagement.

But first, what do we mean by customer engagement?

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7 B2B Marketing Strategies That You Need to Master

B2B Marketing StrategiesAccording to a recent survey by the Content Marketing Institute, only 30% of B2B marketers said they were effective at content marketing.

Well what happened with the other 70%? Where were they going wrong?

If you’re in B2B you can’t just pump out some blog posts, schedule a bunch of tweets, and hope for the best. Unlike B2C buyers, B2B buyers do not buy on impulse. Instead, B2B buyers are hungry for information and knowledge to help them come to a decision.

For potential B2B buyers to pick you, you need a B2B marketing strategy. First you attract and engage them. Next you nurture a relationship with them, building trust and credibility. Finally, you persuade them of the benefits of your products and services, and close the sale.

The most effective way to do this is through producing content which is targeted, valuable and high-quality. This can include educational resources, case studies and industry insights. To enhance your reach, you can employ a range of distribution channels, from blogging to social media to alternative platforms.

So what are the B2B marketing strategies that you need to master?

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How to Find Interesting Topics to Write About for Your Company Blog

Interesting Topics to Write AboutAccording to Hubspot, companies with blogs gather 68% more leads than companies without blogs. Blogging is a powerful marketing strategy that can drive traffic, build authority and generate new leads.

But having to come up with a steady supply of blog topics week after week can be a real drag. It’s not just a question of finding something to write about. The challenge is to find interesting topics to write about. And to be able to do it consistently.

Now if you’re in a “sexy” industry like travel, food or fashion, you’re going to have loads of interesting business topics to write about. If your industry not quite so titillating, like… erm…. finance, insurance or software, you could find yourself struggling.

Technology writer Farhad Manjoo commissioned a study by Chartbeat that revealed that most readers stop reading after getting 60% of the way through a typical blog post. They simply weren’t sufficiently interested to keep reading till the end.

So how do you keep your readers interested?

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How to Craft an Effective Call to Action – with Examples and Phrases

call to actionYour call to action is the means through which you turn a visitor to your website into a lead or sale. The action in question could be:

  • Subscribe to your newsletter
  • Download an ebook
  • Sign up for an event
  • Make a purchase

Crafting an effective call to action is as a much an art as it is a science. There are call to action phrases that have been proven to work since the dawn of copywriting.  Through studying call to action examples by top marketers, you can learn the underlying principles to apply to your own brand.

Get your call of action right and you’ll be drowning in sales. Get it wrong, and all the traffic in the world will not help you.

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Why You Need a Unique Value Proposition to Stand Out From Your Competition

Unique Value Proposition

Your unique value proposition is the most important part of your marketing message. It’s what sets you apart from the crowd. It’s something that your audience wants or needs that only you can provide.

In essence, you need to show your product or service is better than that of your competitors in at least one respect.

Daniel Burstein at Marketing Experiments conducted a study during which he was able to boost conversions by 58% by defining a unique value proposition.

So how do you create a unique value proposition, and what are some good examples of unique value propositions?

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How to Boost Your Conversion Rates With an Irresistible Lead Magnet

Lead MagnetSo your website is attracting regular visitors. But how many of them are buying your stuff?

Dave Chaffey at Smart Insights recently posted a study of conversion rates that found that conversion rates across different industries ranged from 2% to 10%. That means that 90% or more of your website traffic is not ready to do business with you.

The fact is, the majority of your visitors are in browsing mode. They’re seeing what you offer and sizing you up against your competitors.  The more complex or expensive your products are, the longer your visitors need before they’re ready to commit. You can’t be too pushy. You might end up scaring them off.

So what should you do?

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How to Produce Quality Content To Keep Your Visitors Coming Back for More

Quality Content

In a recent survey 86% of B2B businesses said they use content marketing to attract and retain an audience for their products and services. In every sector, marketeers are churning out articles, blog posts, newsletters, infographics, case studies and white papers.

That’s a lot of content.

How can you get your voice heard above the noise? How can you differentiate yourself from your competitors and keep your visitors coming back for more?

Quality content.

The importance of quality content for your website is ever increasing and will continue to do so.

Want to know why?

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How to Plan Your Business Blog for Growth and Profit

Business Blog Plan
Do you have a blog for your business?

Is it generating the results you are looking for?

Your business blog should be an essential part of your marketing strategy. A recent survey revealed that 80% of B2B businesses use blogs as part of their marketing efforts.

However, the same survey revealed that only 35% of B2B businesses have a documented content marketing strategy.

If you want to get ahead in your online marketing efforts, take the time to plan your business blog.

Set out your strategy in a blog plan template for you and your team to follow.

Here’s how:

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