Two giants in the world of dark, sweet, sticky sodas.
Their ingredients and taste are pretty similar. In fact Professor Read Montague showed that most people could not tell the difference in taste when the drinks were unlabeled.
However when the drinks were labelled, people showed a strong brand preference.
Now research by Hunch.com found that they’re measurable differences between the demographics of Coke fans vs. Pepsi fans.
For example: Coke people like visiting art galleries and eating sushi, Pepsi people prefer watching TV and eating Spam.
This is why creating a brand identity is so powerful.
Want to know more?